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Behavioral Science Powering
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Liquid Death: The Power of Smashing Category Norms
Liquid Death: The Power of Smashing Category Norms

How Liquid Death made itself stand apart from the crowd with a distinctive style and the behavioral science empowering it.

The Practical Application of Behavioral Science with Kate Waters
The Practical Application of Behavioral Science with Kate Waters

The practical application of behavioral science with Kate Waters

How Starbucks Made Pumpkin Spice Latte a Cult Favorite with Scarcity
How Starbucks Made Pumpkin Spice Latte a Cult Favorite with Scarcity

How Starbucks Made Pumpkin Spice Latte a Cult Favorite with Scarcity

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