Our team of industry experts are with you every step of the way as proactive partners with shared goals and values.
Function Growth acts as Shady Ray's lead growth partner and advises on all customer acquisition and marketing activities. Across the consumer shopping funnel, we continually optimize all purchasing touchpoints to scale growth.
Highest performing Shopify apparel stores globally
Fastest Growing eyewear brand in US
company in the US
Revenue growth YoY
Function Growth brings expertise and commitment to brands that require consistent growth and problem solving.
Founder Shady Rays
A Function Growth owned and operated d2c wellness compression sock brand. Starting with market research that identified an opportunity in the compression sock category, FX has been responsible for every aspect of creating the brand and developing early traction.
Revenue in 1 year of business
Line of 18-25mmHg Compression Socks
AOV with improved pricing strategy
Web CVR as a new brand
Ami Wellness, a female-owned company offering non-toxic, plant-based wellness products, needed to establish and differentiate their brand in an increasingly crowded CBD market. Operating as both a D2C company and a direct selling company, Ami's unique business model required a partner that could provide both growth consulting and innovative e-commerce marketing tactics help them generate sales, as well as recruit and train a women-led sales force.
The digital experience of the brand
Decrease in CAC in the first 6 months
Lunazul recognized the need to revamp its brand's position and stand out in the saturated tequila market. To achieve this goal, Function Growth was entrusted with the task of developing a new website that not only elevated Lunazul's status but also put it on par with other premium tequila brands.
Premiumize the Brand
Over 4% ECR
Pricing Strategy that Anticipated AOV