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![Function Growth partner Wellow named to Fast Company's Most Innovative Companies 2024](https://blog.xenopsi.com/wp-content/uploads/2024/03/FCFX.png)
Function Growth partner Wellow named to Fast Company's Most Innovative Companies 2024
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![How to Leverage Scarcity, Social Proof, and Urgency to Boost E-commerce Sales](https://blog.xenopsi.com/wp-content/uploads/2024/04/FX_Blog.png)
How to Leverage Scarcity, Social Proof, and Urgency to Boost E-commerce Sales
Nadeem Manzoor, Director of Innovation & Analytics | April 12 2024
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![How to Bust Through a Business Lull](https://blog.xenopsi.com/wp-content/uploads/2024/03/GettyImages-2057462159.jpg)
How to Bust Through a Business Lull
Aftab Ahmad, Creative Director | March 22 2024
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![Why Distinctive Branding & The Mere Exposure Effect Matter](https://blog.xenopsi.com/wp-content/uploads/2024/03/LD_duo_alt.jpg)
Why Distinctive Branding & The Mere Exposure Effect Matter
Kyle Hoffman, Director of Growth Strategy | March 14 2024
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![How Brands Can Leverage Behavioral Science to Enhance Engagement, Motivation, and Positive Outcomes](https://blog.xenopsi.com/wp-content/uploads/2024/03/featured-image-post.png)
How Brands Can Leverage Behavioral Science to Enhance Engagement, Motivation, and Positive Outcomes
Christina Famy, Director of Client Partnerships | March 08 2024
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![How Wellness Brands Can Navigate Expectation Assimilation and Price Relativity](https://blog.xenopsi.com/wp-content/uploads/2024/03/red-bull-flavors.png)
How Wellness Brands Can Navigate Expectation Assimilation and Price Relativity
Brian Russell, Managing Director | March 01 2024
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![A Deep Dive into Consumer Motivations: Loyalty Programs, Sunken Costs, and Behavioral Studies](https://blog.xenopsi.com/wp-content/uploads/2024/02/How-Loyalty-Programs-Can-Turn-Customers-Into-Devoted-Fans-1.jpg)
A Deep Dive into Consumer Motivations: Loyalty Programs, Sunken Costs, and Behavioral Studies
Brian Russell, Managing Director | February 23 2024
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![Why Marketers Should Be Wary of Loss Aversion and the False Consensus Effect](https://blog.xenopsi.com/wp-content/uploads/2024/02/GettyImages-1729230470.jpg)
Why Marketers Should Be Wary of Loss Aversion and the False Consensus Effect
Nadeem Manzoor, Director of Innovation & Analytics | February 16 2024
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![How the Best Super Bowl Ads Influence Culture and Consumer Behavior](https://blog.xenopsi.com/wp-content/uploads/2024/02/49ers-chiefs-super-bowl-las-vegas.jpg)
How the Best Super Bowl Ads Influence Culture and Consumer Behavior
Aftab Ahmad, Creative Director | February 07 2024
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![Function Growth Adds Dentsu Vet to Agency Team](https://blog.xenopsi.com/wp-content/uploads/2024/02/Screen-Shot-2024-02-07-at-1.51.25-PM.png)
Function Growth Adds Dentsu Vet to Agency Team
LBBonline - Little Black Book | February 07 2024
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![How to Use the Halo Effect and Illusion of Effort to Win Customers](https://blog.xenopsi.com/wp-content/uploads/2024/02/SF-gateway-d-3840x2160-1.jpg)
How to Use the Halo Effect and Illusion of Effort to Win Customers
Brian Russell, Managing Director | February 02 2024
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![Five Ways the Endowment Effect Can Boost Online Sales](https://blog.xenopsi.com/wp-content/uploads/2024/01/custom-nike-shoes.webp)
Five Ways the Endowment Effect Can Boost Online Sales
Kyle Hoffman, Director of Growth Strategy | January 24 2024
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![The Fear of Missing Out: How to Harness the FOMO Effect in Marketing](https://blog.xenopsi.com/wp-content/uploads/2024/01/valentinesdaystanley.png)
The Fear of Missing Out: How to Harness the FOMO Effect in Marketing
Nadeem Manzoor, Director of Innovation & Analytics | January 18 2024
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![The Ultimate Guide to Designing a High-Impact D2C Homepage](https://blog.xenopsi.com/wp-content/uploads/2024/01/GettyImages-1341866705.jpg)
The Ultimate Guide to Designing a High-Impact D2C Homepage
Aftab Ahmad, Creative Director | January 12 2024
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![The distributed workforce: Good for small business, good for the country](https://blog.xenopsi.com/wp-content/uploads/2024/01/the_distributed_workforce_good_for_small_business_good_for_the_country-scaled-1.png)
The distributed workforce: Good for small business, good for the country
Fast Company | January 09 2024
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![How to Leverage the Fresh Start Effect in 5 Steps](https://blog.xenopsi.com/wp-content/uploads/2023/12/thumbila-holiday.jpg)
How to Leverage the Fresh Start Effect in 5 Steps
Kyle Hoffman, Director of Growth Strategy | December 22 2023
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![MichaelAaron Flicker of XenoPsi Ventures and Wellow on Five Things You Need To Create A Highly Successful Startup](https://blog.xenopsi.com/wp-content/uploads/2024/01/Michael-Aaron-Flicker.png)
MichaelAaron Flicker of XenoPsi Ventures and Wellow on Five Things You Need To Create A Highly Successful Startup
Authority Magazine | December 21 2023
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![Embracing Innovation: How Emerging Technologies Redefine E-commerce Strategies](https://blog.xenopsi.com/wp-content/uploads/2023/12/Fashion-AI.png)
Embracing Innovation: How Emerging Technologies Redefine E-commerce Strategies
Nadeem Manzoor, Director of Innovation & Analytics | December 15 2023
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![How Behavior Science Makes Influencer Marketing More Effective](https://blog.xenopsi.com/wp-content/uploads/2024/01/mediqpost.png)
How Behavior Science Makes Influencer Marketing More Effective
Media Post | December 13 2023
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![Unlocking Key Insights from Black Friday and Cyber Monday 2023](https://blog.xenopsi.com/wp-content/uploads/2023/12/wellow-blog-2.jpg)
Unlocking Key Insights from Black Friday and Cyber Monday 2023
Kyle Hoffman, Director of Growth Strategy | December 08 2023
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![Mastering Consumer Minds & Decoding Decisions: How to Leverage Behavioral Science Tactics for E-Commerce Success](https://blog.xenopsi.com/wp-content/uploads/2023/12/preview.jpg)
Mastering Consumer Minds & Decoding Decisions: How to Leverage Behavioral Science Tactics for E-Commerce Success
Nadeem Manzoor, Director of Innovation & Analytics | December 01 2023
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![Elevate your E-Commerce Brand with Optimal Newness, Concrete Language, and Fluent Devices](https://blog.xenopsi.com/wp-content/uploads/2023/11/Apple-TV-min.png)
Elevate your E-Commerce Brand with Optimal Newness, Concrete Language, and Fluent Devices
Nadeem Manzoor, Director of Innovation & Analytics | November 24 2023
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![How to Boost Online Sales by Leveraging the Loss Aversion and Messenger Effects](https://blog.xenopsi.com/wp-content/uploads/2023/11/p-1-gotmilk2.jpg)
How to Boost Online Sales by Leveraging the Loss Aversion and Messenger Effects
Kyle Hoffman, Director of Growth Strategy | November 16 2023
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![How E-Commerce Brands Can Leverage Linguistic Quirkiness and Anchoring Effects](https://blog.xenopsi.com/wp-content/uploads/2023/11/maxresdefault.jpg)
How E-Commerce Brands Can Leverage Linguistic Quirkiness and Anchoring Effects
Kyle Hoffman, Director of Growth Strategy | November 08 2023
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![Function Growth / Wellow - win best in Apparel/Fashion at the Media Post's 2023 OMMA Awards](https://blog.xenopsi.com/wp-content/uploads/2023/10/omma2.png)
Function Growth / Wellow - win best in Apparel/Fashion at the Media Post's 2023 OMMA Awards
Media Post | October 24 2023
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![Leveraging Urgency as an Underutilized Factors in Consumer Decision Making](https://blog.xenopsi.com/wp-content/uploads/2023/10/OIG.ucTTzXFhxBspLiS2TuqJ.jpg)
Leveraging Urgency as an Underutilized Factors in Consumer Decision Making
Nadeem Manzoor, Director of Innovation & Analytics | October 23 2023
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![The Scarcity Principle: How FOMO Drives Consumer Behavior](https://blog.xenopsi.com/wp-content/uploads/2023/10/image_2024_03_18T22_01_32_655Z.png)
The Scarcity Principle: How FOMO Drives Consumer Behavior
Nadeem Manzoor, Director of Innovation & Analytics | October 23 2023
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![Cue Moments and Comedy: A Winning Formula for E-Commerce Brands](https://blog.xenopsi.com/wp-content/uploads/2023/10/l-intro-1655926873.jpg)
Cue Moments and Comedy: A Winning Formula for E-Commerce Brands
Kyle Hoffman, Director of Growth Strategy | October 13 2023
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![How E-Commerce Brands Can Master the Generation Effect & The Decoy Effect](https://blog.xenopsi.com/wp-content/uploads/2023/10/ABBM_03859_0025830A.jpg)
How E-Commerce Brands Can Master the Generation Effect & The Decoy Effect
Nadeem Manzoor, Director of Innovation & Analytics | October 06 2023
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![How to Craft a Brand Identity that Influences Behavior](https://blog.xenopsi.com/wp-content/uploads/2023/09/GettyImages-1381015124-min.jpg)
How to Craft a Brand Identity that Influences Behavior
Aftab Ahmad, Creative Director | September 29 2023
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![The 5 Biggest Behavioral Biases that Distributed Managers Need to Be Aware Of](https://blog.xenopsi.com/wp-content/uploads/2023/09/GettyImages-1625946785.jpg)
The 5 Biggest Behavioral Biases that Distributed Managers Need to Be Aware Of
Brian Russell, Managing Director | September 21 2023
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![What Does it Mean to be a Snap-In Team?](https://blog.xenopsi.com/wp-content/uploads/2023/09/GettyImages-1352015867-min-compressed.jpg)
What Does it Mean to be a Snap-In Team?
Kyle Hoffman, Director of Growth Strategy | September 07 2023
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![Company culture - What makes Function Growth Unique](https://blog.xenopsi.com/wp-content/uploads/2023/08/fx-design-.png)
Company culture - What makes Function Growth Unique
Brian Russell, Managing Director | August 25 2023
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![Why productizing services drives results for all](https://blog.xenopsi.com/wp-content/uploads/2023/08/Why_productizing_services_drives_results_for_all-scaled-1.webp)
Why productizing services drives results for all
Fast Company | August 17 2023
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![XenoPsi Ventures: Back-to-Back Inc. 5000 Honors for Rapid Growth](https://blog.xenopsi.com/wp-content/uploads/2023/09/image1.png)
XenoPsi Ventures: Back-to-Back Inc. 5000 Honors for Rapid Growth
Inc. 5000 | August 15 2023
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![Shared Risk / Shared Reward - Function Growth’s Unique Approach to Compensation](https://blog.xenopsi.com/wp-content/uploads/2023/08/GettyImages-1477836411-min.jpg)
Shared Risk / Shared Reward - Function Growth’s Unique Approach to Compensation
Kyle Hoffman, Director of Growth Strategy | August 11 2023
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![Function Growth Wins AdAge Newcomer Agency of the Year: Celebrating Growth and Innovation!](https://blog.xenopsi.com/wp-content/uploads/2023/08/winner.png)
Function Growth Wins AdAge Newcomer Agency of the Year: Celebrating Growth and Innovation!
AdAge | August 03 2023
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![Price Relativity: The Secret to Ecommerce Success You Can’t Afford to Ignore](https://blog.xenopsi.com/wp-content/uploads/2023/07/the-secret-to-ecommerce-success-you-cant-afford-to-ignore.jpg)
Price Relativity: The Secret to Ecommerce Success You Can’t Afford to Ignore
Brian Russell, Managing Director | July 11 2023
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![Striking a Balance: The Role of Friction in E-commerce and Product Perception](https://blog.xenopsi.com/wp-content/uploads/2023/07/striking-a-balance-the-role-of-friction-in-e-commerce-and-product-perception.jpg)
Striking a Balance: The Role of Friction in E-commerce and Product Perception
Nadeem Manzoor, Director of Innovation & Analytics | June 28 2023
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![The Pratfall Effect & Brands](https://blog.xenopsi.com/wp-content/uploads/2023/07/the-pratfall-effect-and-brands.jpg)
The Pratfall Effect & Brands
Kyle Hoffman, Director of Growth Strategy | June 23 2023
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![If you’re building a D2C e-commerce brand, your homepage is your calling card.](https://blog.xenopsi.com/wp-content/uploads/2023/06/d2c-article-img1.jpg)
If you’re building a D2C e-commerce brand, your homepage is your calling card.
Aftab Ahmad, Creative Director | June 22 2023
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![Harnessing the Power of Precision and Illusion of Effort – The Winning Combination for Ecommerce Success](https://blog.xenopsi.com/wp-content/uploads/2023/06/harnessing-the-power.jpg)
Harnessing the Power of Precision and Illusion of Effort – The Winning Combination for Ecommerce Success
Kyle Hoffman, Director of Growth Strategy | June 20 2023
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![Perception is Reality: How Expectations Shape Our Experience of Products](https://blog.xenopsi.com/wp-content/uploads/2023/07/perception-is-reality-how-expectations-shape-of-experience-of-products.jpg)
Perception is Reality: How Expectations Shape Our Experience of Products
Kyle Hoffman, Director of Growth Strategy | June 15 2023
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![Lessons learned from launching my own brand](https://blog.xenopsi.com/wp-content/uploads/2023/06/lessons_learned_from_launching_my_own_brand_scaled.jpg)
Lessons learned from launching my own brand
Fast Company | June 14 2023
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![The Art and Science of Pricing: A Guide to Mastering Behavioral Science Techniques in Ecommerce](https://blog.xenopsi.com/wp-content/uploads/2023/06/the-art-and-science-of-pricing-v2.png)
The Art and Science of Pricing: A Guide to Mastering Behavioral Science Techniques in Ecommerce
Nadeem Manzoor, Director of Innovation & Analytics | June 07 2023
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![Function Growth Names Adam Orris as Director of Analytics](https://blog.xenopsi.com/wp-content/uploads/2023/06/fx-adam-post.png)
Function Growth Names Adam Orris as Director of Analytics
Little Black Book. | May 18 2023
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![Agency IP investments are growing—client frustrations are among the reasons why](https://blog.xenopsi.com/wp-content/uploads/2023/06/10.jpg)
Agency IP investments are growing—client frustrations are among the reasons why
AdAge | March 06 2023
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![XenoPsi’s three-part formula challenges industry norms and scales brands.](https://blog.xenopsi.com/wp-content/uploads/2023/06/7.jpg)
XenoPsi’s three-part formula challenges industry norms and scales brands.
Inc 5000 | November 17 2022
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![What Surfing Can Teach Us About How to Grow Brands - Muse by Clio](https://blog.xenopsi.com/wp-content/uploads/2023/06/6-1.png)
What Surfing Can Teach Us About How to Grow Brands - Muse by Clio
Muse by Clio | October 11 2022
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![Ad Firms Launch Consumer Behavior Lab](https://blog.xenopsi.com/wp-content/uploads/2023/06/1.png)