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The Scarcity Principle: How FOMO Drives Consumer Behavior

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Xenopsi Prime How Wellness Brands Can Navigate Expectation Assimilation and Price Relativity

How Wellness Brands Can Navigate Expectation Assimilation and Price Relativity

Brian Russell, Managing Director | March 01 2024

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Xenopsi Prime A Deep Dive into Consumer Motivations: Loyalty Programs, Sunken Costs, and Behavioral Studies

A Deep Dive into Consumer Motivations: Loyalty Programs, Sunken Costs, and Behavioral Studies

Brian Russell, Managing Director | February 23 2024

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Xenopsi Prime Why Marketers Should Be Wary of Loss Aversion and the False Consensus Effect

Why Marketers Should Be Wary of Loss Aversion and the False Consensus Effect

Nadeem Manzoor, Director of Innovation & Analytics | February 16 2024

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Xenopsi Prime How the Best Super Bowl Ads Influence Culture and Consumer Behavior

How the Best Super Bowl Ads Influence Culture and Consumer Behavior

Aftab Ahmad, Creative Director | February 07 2024

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Xenopsi Prime Function Growth Adds Dentsu Vet to Agency Team

Function Growth Adds Dentsu Vet to Agency Team

LBBonline - Little Black Book | February 07 2024

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Xenopsi Prime How to Use the Halo Effect and Illusion of Effort to Win Customers

How to Use the Halo Effect and Illusion of Effort to Win Customers

Brian Russell, Managing Director | February 02 2024

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Xenopsi Prime Five Ways the Endowment Effect Can Boost Online Sales

Five Ways the Endowment Effect Can Boost Online Sales

Kyle Hoffman, Director of Growth Strategy | January 24 2024

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Xenopsi Prime The Fear of Missing Out: How to Harness the FOMO Effect in Marketing

The Fear of Missing Out: How to Harness the FOMO Effect in Marketing

Nadeem Manzoor, Director of Innovation & Analytics | January 18 2024

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Xenopsi Prime The Ultimate Guide to Designing a High-Impact D2C Homepage

The Ultimate Guide to Designing a High-Impact D2C Homepage

Aftab Ahmad, Creative Director | January 12 2024

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Xenopsi Prime The distributed workforce: Good for small business, good for the country

The distributed workforce: Good for small business, good for the country

Fast Company | January 09 2024

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Xenopsi Prime How to Leverage the Fresh Start Effect in 5 Steps

How to Leverage the Fresh Start Effect in 5 Steps

Kyle Hoffman, Director of Growth Strategy | December 22 2023

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Xenopsi Prime MichaelAaron Flicker of XenoPsi Ventures and Wellow on Five Things You Need To Create A Highly Successful Startup

MichaelAaron Flicker of XenoPsi Ventures and Wellow on Five Things You Need To Create A Highly Successful Startup

Authority Magazine | December 21 2023

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Xenopsi Prime Embracing Innovation: How Emerging Technologies Redefine E-commerce Strategies

Embracing Innovation: How Emerging Technologies Redefine E-commerce Strategies

Nadeem Manzoor, Director of Innovation & Analytics | December 15 2023

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Xenopsi Prime How Behavior Science Makes Influencer Marketing More Effective

How Behavior Science Makes Influencer Marketing More Effective

Media Post | December 13 2023

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Xenopsi Prime Unlocking Key Insights from Black Friday and Cyber Monday 2023

Unlocking Key Insights from Black Friday and Cyber Monday 2023

Kyle Hoffman, Director of Growth Strategy | December 08 2023

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Xenopsi Prime Mastering Consumer Minds & Decoding Decisions: How to Leverage Behavioral Science Tactics for E-Commerce Success

Mastering Consumer Minds & Decoding Decisions: How to Leverage Behavioral Science Tactics for E-Commerce Success

Nadeem Manzoor, Director of Innovation & Analytics | December 01 2023

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Xenopsi Prime Elevate your E-Commerce Brand with Optimal Newness, Concrete Language, and Fluent Devices

Elevate your E-Commerce Brand with Optimal Newness, Concrete Language, and Fluent Devices

Nadeem Manzoor, Director of Innovation & Analytics | November 24 2023

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Xenopsi Prime How to Boost Online Sales by Leveraging the Loss Aversion and Messenger Effects

How to Boost Online Sales by Leveraging the Loss Aversion and Messenger Effects

Kyle Hoffman, Director of Growth Strategy | November 16 2023

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Xenopsi Prime How E-Commerce Brands Can Leverage Linguistic Quirkiness and Anchoring Effects

How E-Commerce Brands Can Leverage Linguistic Quirkiness and Anchoring Effects

Kyle Hoffman, Director of Growth Strategy | November 08 2023

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Xenopsi Prime Function Growth / Wellow - win best in Apparel/Fashion at the Media Post's 2023 OMMA Awards

Function Growth / Wellow - win best in Apparel/Fashion at the Media Post's 2023 OMMA Awards

Media Post | October 24 2023

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Xenopsi Prime Leveraging Urgency as an Underutilized Factors in Consumer Decision Making

Leveraging Urgency as an Underutilized Factors in Consumer Decision Making

Nadeem Manzoor, Director of Innovation & Analytics | October 23 2023

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Xenopsi Prime Cue Moments and Comedy: A Winning Formula for E-Commerce Brands

Cue Moments and Comedy: A Winning Formula for E-Commerce Brands

Kyle Hoffman, Director of Growth Strategy | October 13 2023

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Xenopsi Prime How E-Commerce Brands Can Master the Generation Effect & The Decoy Effect

How E-Commerce Brands Can Master the Generation Effect & The Decoy Effect

Nadeem Manzoor, Director of Innovation & Analytics | October 06 2023

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Xenopsi Prime How to Craft a Brand Identity that Influences Behavior

How to Craft a Brand Identity that Influences Behavior

Aftab Ahmad, Creative Director | September 29 2023

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Xenopsi Prime The 5 Biggest Behavioral Biases that Distributed Managers Need to Be Aware Of

The 5 Biggest Behavioral Biases that Distributed Managers Need to Be Aware Of

Brian Russell, Managing Director | September 21 2023

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Xenopsi Prime What Does it Mean to be a Snap-In Team?

What Does it Mean to be a Snap-In Team?

Kyle Hoffman, Director of Growth Strategy | September 07 2023

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Xenopsi Prime Company culture - What makes Function Growth Unique

Company culture - What makes Function Growth Unique

Brian Russell, Managing Director | August 25 2023

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Xenopsi Prime Why productizing services drives results for all

Why productizing services drives results for all

Fast Company | August 17 2023

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Xenopsi Prime XenoPsi Ventures: Back-to-Back Inc. 5000 Honors for Rapid Growth

XenoPsi Ventures: Back-to-Back Inc. 5000 Honors for Rapid Growth

Inc. 5000 | August 15 2023

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Xenopsi Prime Shared Risk / Shared Reward - Function Growth’s Unique Approach to Compensation

Shared Risk / Shared Reward - Function Growth’s Unique Approach to Compensation

Kyle Hoffman, Director of Growth Strategy | August 11 2023

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Xenopsi Prime Function Growth Wins AdAge Newcomer Agency of the Year: Celebrating Growth and Innovation!

Function Growth Wins AdAge Newcomer Agency of the Year: Celebrating Growth and Innovation!

AdAge | August 03 2023

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Xenopsi Prime Price Relativity: The Secret to Ecommerce Success You Can’t Afford to Ignore

Price Relativity: The Secret to Ecommerce Success You Can’t Afford to Ignore

Brian Russell, Managing Director | July 11 2023

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Xenopsi Prime Striking a Balance: The Role of Friction in E-commerce and Product Perception

Striking a Balance: The Role of Friction in E-commerce and Product Perception

Nadeem Manzoor, Director of Innovation & Analytics | June 28 2023

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Xenopsi Prime The Pratfall Effect & Brands

The Pratfall Effect & Brands

Kyle Hoffman, Director of Growth Strategy | June 23 2023

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Xenopsi Prime If you’re building a D2C e-commerce brand, your homepage is your calling card.

If you’re building a D2C e-commerce brand, your homepage is your calling card.

Aftab Ahmad, Creative Director | June 22 2023

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Xenopsi Prime Harnessing the Power of Precision and Illusion of Effort – The Winning Combination for Ecommerce Success

Harnessing the Power of Precision and Illusion of Effort – The Winning Combination for Ecommerce Success

Kyle Hoffman, Director of Growth Strategy | June 20 2023

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Xenopsi Prime Perception is Reality: How Expectations Shape Our Experience of Products

Perception is Reality: How Expectations Shape Our Experience of Products

Kyle Hoffman, Director of Growth Strategy | June 15 2023

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Xenopsi Prime Lessons learned from launching my own brand

Lessons learned from launching my own brand

Fast Company | June 14 2023

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Xenopsi Prime The Art and Science of Pricing: A Guide to Mastering Behavioral Science Techniques in Ecommerce

The Art and Science of Pricing: A Guide to Mastering Behavioral Science Techniques in Ecommerce

Nadeem Manzoor, Director of Innovation & Analytics | June 07 2023

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Xenopsi Prime Function Growth Names Adam Orris as Director of Analytics

Function Growth Names Adam Orris as Director of Analytics

Little Black Book. | May 18 2023

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Xenopsi Prime Agency IP investments are growing—client frustrations are among the reasons why

Agency IP investments are growing—client frustrations are among the reasons why

AdAge | March 06 2023

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Xenopsi Prime XenoPsi’s three-part formula challenges industry norms and scales brands.

XenoPsi’s three-part formula challenges industry norms and scales brands.

Inc 5000 | November 17 2022

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Xenopsi Prime What Surfing Can Teach Us About How to Grow Brands - Muse by Clio

What Surfing Can Teach Us About How to Grow Brands - Muse by Clio

Muse by Clio | October 11 2022

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Xenopsi Prime Ad Firms Launch Consumer Behavior Lab

Ad Firms Launch Consumer Behavior Lab

Media Post | August 22 2022

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